More than 5,000 Adega Mayor wine corks were painted white and assembled into a suspended panel, creating a tactile backdrop for the brand’s labels. Beyond its material presence, the cork panel evokes the memories held within every bottle opened — moments shared, experiences remembered and stories that endure.
Against this neutral structure, the illustrations from Adega Mayor’s labels come to life, revealing the different worlds contained within each bottle. Geometric elements and the brand’s colour palette extend this visual language into the space, creating a cohesive and immersive installation that transforms the act of opening a bottle into a visual journey.
Adega Mayor
WINDOW
Adega Mayor’s visual identity is rooted in a balance between simplicity, geometry and artistic expression. Its wine labels bring together distinctive illustrations and colour palettes, creating individual visual worlds for each bottle. The window display was conceived as an opportunity to bring these worlds into the physical space, translating the brand’s identity into an immersive experience.
The challenge was to create a window display that could capture attention while expressing Adega Mayor’s identity through a minimal, simple and engaging spatial intervention. The installation needed to communicate the brand at a glance, creating a strong visual presence without compromising the clarity and sophistication of its visual language.