The visual identity project for Fluxos, an association representing waste management companies, began with the challenge of creating a corporate brand that could communicate trust, credibility and seriousness while remaining approachable to the different stakeholders across the sector. The identity needed to establish a strong and professional presence without becoming distant or overly institutional.

The solution takes International Typographic Style and Swiss typography as its foundation, using a structured and rational visual language to convey clarity and reliability. This framework is intentionally disrupted by organic lines and gradients, introducing contrast, movement and a more approachable character to the identity. The tension between precision and fluidity reflects the nature of Fluxos itself: a structured organisation working across a complex and constantly evolving network of people, companies and processes.